Maxiroon is a small YouTuber with around 20,000 subscribers on the platform. She creates content centered around the mobile game My Singing Monsters, including reactions, fan created monsters, fan islands, and more. She may also post something relating to general music. she also has a secondary channel, Maxi2oon, where she occasionally posts random content, usually unedited.

The Maxiroon brand is centered around Maxiroon's online persona, Maxi. Maxi is a fictional anthropomorphic cat based of Maxiroon's real cat, Max. There is a considerable story behind this character, which has yet to be explored. Maxi also has a sister, Lilac. Both of their official design references can be found below.